Thursday, May 5, 2011

Misplaced Loyalty

All Malaysian radio stations nowadays (and radios everywhere, actually) are trying to stay competitive in the IT period. People have become progressively dependent on the internet to find new songs to download to their mp3 players that radios are losing their influence, unlike way back then in the 90s. Even I rarely hear the radio, until I come back to KL and my daily journey to KD. This forces me to the only entertainment that I could find, the radio. I don't own any mp3 devices like ipod or so on since I know I am not a keen music listener, so I have none to plug-in onto the car audio system. And I'm way to lazy to make a playlist.

Anyway, 5 years are a long time for more English radio stations to emerge. which was the ultimate English radio station back then has more competitions now. Sadly, it also means loss of revenue from advertisements, so they are putting in more and more advert time in between songs. The playlist has also becoming repetitive and another bad mark against them is that they also play old songs. There is nothing wrong with old songs mind you, but is not like MixFM or other oldies-themed radio stations. Their target audience seems to be the young adults and teenagers, so playing old songs, even just last season's, is not a great strategy to fish more audience from your target market.

The talk time by the deejays have also increased. I don't mind a 5 to 10 minutes talk time in the morning, if only they play at least 3 songs in between the talk time. Idiot that they are, the usually have one song per 15 to 20 minutes of talk time and further 10 minutes of adverts. Okay, I exaggerate, but you get me right? Less talk, more songs please. The talking makes me feel like pulling my hair or pulling the deejays' hair! The exceeding talking time is causing me to switch to another radio, as long as this radio plays a song, cause the talking is becoming more and more frantic and tedious to my ears. It's not helping that morning is so not my time of the day.

Anyway, the whole point of this is my way of saying goodbye to an old friend. Yes, by getting angry and smashing on them ^^. In words. I'm saying 'So long shmuck!' to my long-lost friend which I left behind 5 years ago, and now I'm leaving you again for good. Actually, I'll peek every now and then, when other radios are becoming tedious too, so....Okay. Let's just end it at that *wink wink*.


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